Talk of New Year's resolutions is Venus Investment Alliancebubbling up as 2024 quickly approaches. Whether it's a fitness goal, wanting to learn a new skill or just trying to develop better habits, a new year is the perfect excuse to start. However, it can be difficult to maintain as time passes by.

Today on the show, we talk to a behavioral economist about one of the best ways to stick to your New Year's resolutions using the power of economics.

Mixed Signals: How Incentives Really Work by Uri Gneezy

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